Developing a Small Business PR Strategy for a New Launch
Many small business owners can spend several months or even years in developing a new product or service. But how much time do you take to plan the new PR campaign for the product launch? [...]
6 things you need to know about Instagram for your small business
If your small business is not currently using Instagram, then you’re missing a tremendous opportunity. If a picture speaks a thousand words, then imagine the possibilities of posting several thousand. For small business owners, Instagram [...]
Adding a customer loyalty programme to your small business
Successful small business owners know that it’s much easier to keep a current customer than to find a new one. It’s also less expensive. Attracting new customers requires lots of time and money spent on [...]
6 tips to hiring an office manager
Hiring the wrong office manager can be a disaster for any company. But for small business owners, finding the right person for the job is even more critical. You need to find someone who fits in [...]
Working with your local university to produce a marketing plan
What if you could ask a room full of final year marketing students to take your company as a project to produce a marketing plan? Would it be helpful? Do you think it would add [...]
Running your own hair salon – 6 ideas to generate new customers
Fulfilling your dream of becoming a professional hairstylist sometimes requires a bit of ingenuity. If you really want to market yourself as a brand, then you need to stand out from the crowd. Whether you [...]