Avoiding financial statement offences
Making the first step into becoming a small business requires that you take on many new responsibilities. Providing exceptional goods and services takes up most of your time during daily operations. Yet the invoicing and [...]
Brand management for small businesses
Today we're going to turn out attention to brand management. Brand management is a complex marketing function but essentially it uses techniques to increase the perceived value of a product or brand over time. Brands [...]
Managing a county brand in Ireland
Picture this. You are in an Apprentice type competition with the task of increasing the brand performance and associated sales of a range of similar products. Your team is given a choice of 32 products to [...]
10 ridiculously hard or perhaps easy interview questions
Best selling author, Bernard Marr, penned a post over on LinkedIn about Google's interviewing policies and he threw up 10 interview examples from around the United States and the questions do appear to be [...]
How to sponsor an event to gain maximum brand impact
When an event presents itself as an ideal marketing and brand building opportunity but the cost of sponsorship is way, way beyond your marketing budget, what can you do? We are constantly on the look [...]
A blessing in disguise or a nightmare scenario? Google’s Alphabet hits the streets.
An interesting footnote to Google's announcement that they are creating a new company called Alphabet is that the domain name does not include the new name - it's simply called 'abc.xyc', clever in it's own [...]